As a business, your web design should reflect your brand and create the very best first impression for anybody who visits your website. Your website is the home of your online brand and having bad design can seriously affect the way that your company is perceived by potential customers while also having a detrimental effect on the amount of people that buy products or services through your site.
Some of the key components to consider when building or updating your website are…
Your website should be simple, stylish and consistent. Your site will appear cluttered and messy if every page has a different layout, colour scheme or design and is likely to discourage users from visiting multiple pages. Do not clutter your pages with excessive images or clashing colours as this will create the feeling that your company is very amateur or unprofessional.
If the overall design of the website is not consistent this can make your brand identity seem confusing to the customer and will create a detrimental effect to their opinions of your company. Your website should be attractive and constant across the board, using the same template for each page.
Poor readability & legibility
Your potential customers have to be able to read about what your company can do for them! Small or cramped text can be extremely difficult for visitors to comprehend, especially if they have problems with their sight.
Ensure that all the relevant information is readily available for viewers in a clear text that is at a readable size. Bizarre fonts, or colours that aren’t visible against the background are more likely to turn customers away than attract them. You should also ensure that there are no images that could confuse customers by concealing parts of your text.
Site navigation is a key part of your site’s usability and should be clear and simple for your visitors to understand. It should be easy for the customer to find and identify the navigation buttons as well as the ‘Home’ or ‘Contact’ links, no matter where they are on your site.
It is always best to stick to standard locations for navigation buttons as your visitor does not want to have to work out how to move around your site. Make navigation quick, easy and obvious while keeping to a logical design and organisational structure – Don’t make your users do all of the work!
As well as having navigation buttons that are simple and easy to use, it is also very important that the links behind them work too! Hyperlinks that lead to 404 error pages, or simply do nothing, are frustrating and confusing for the user and are not likely to encourage them to go looking for the information that they seek.
Regular site testing- weekly if possible- is crucial to ensuring that all of your links are working correctly. Errors should be fixed immediately so as to not inconvenience any users, or worse, turn them away from your site completely.
Hidden Contact Information
It is extremely important that customers can contact you directly with queries, questions or problems. Some sites have little to no contact information on the company itself or make it very difficult for potential customers to access physical contact details.
Contact information on your website tells your customers that you are a real business that is willing to communicate about their products or services and this goes a long way to building a relationship of trust with both current and potential clients. Ensure that you have conventional contact method such as business address or telephone number for those who may wish to speak to somebody directly.
No Social Media Presence
Most businesses now have their own social media pages as well as a website. Whether you are on Twitter, Facebook, Pinterest or any other social media platform you should ensure that your website is benefitting from that online presence, and vice versa.
All social media sites can now easily be integrated into your web design and if you are not taking advantage of this then you are missing out. Your customers should be able to move between your social media platforms and website seamlessly as this helps to build the image of a solid online brand. Use your website to advertise your social media and your social media to advertise your website – this will drive a lot more traffic to your site while simultaneously gaining you more followers and friends on social media!