A Sugar-Filled Day at the Cake and Bake Show, Excel London

IMG_1098This weekend at The Excel in London thousands flocked to see the fabulous Cake and Bake Show. It was my first visit to the show and, being an avid baker myself, I am pleased to say that it definitely did not disappoint and was nothing short of fabulous. As well as exhibitor’s stands there were market stalls, decorating classes, a cake competition and Great British Bake Off live stage that kept me well entertained for nearly 4 hours.Β Arriving at the show we were greeted by a host of people offering a free goodie bag upon buying a Β£5 show brochure; the brochure was only small and most definitely not worth a fiver but the goodie bag included a variety of items that definitely made up for it (Dr Oetker’s Cupcake Centre filling, Chocolate Carnation Milk, washing machine tablets, coffee and sugar samples, leaflets and vouchers and other bits). With goodie bag in hand and the smell of cake in the air, I began my trek through the stalls in a very good mood.

The exhibition stands and market stalls offered a wide variety of food, products and cooking utensils that were sure to please everyone. Even I, a definite cake lover, was pleased to find that not all of the stalls centred around cake; there was a pleasing variety of cheese, pancakes, fudge, brownies and popcorn to be sampled as well as a huge number of kitchen and baking products to catch the eye. I stocked up on cupcake cases and sprinkles as well as a great amount of Dr Oetker freebies from their large exhibition stand and spent most of my time trying far too many free samples of cheese and fudge from too many companies to count.


The cake competition offered some stunning entries, even some junior entries that I wouldn’t have been able to make cake competition 2015myself! My favourite had to be a masterful Cruella Deville, complete with Dalmation decorations. I didn’t get the chance to experience any of the baking or decorating classes but I did catch the end of Rosemary Shragar’sΒ performance at the baking theatre and Jo Wheatley’s set at the Great British Bake Off Live Stage where she made some lovely looking meringues with raspberry mousse that I will definitely be attempting in the near future. The live stages offered some nice respite from the hustle and bustle of the stands, which were heaving by 1 o’clock, and we used the time waiting for the next show to compare purchases and count up all the freebies.

IMG_1144The day ended on a sweet note with two extremely large slices of cake from Big Bakes Bakery– one a massive four tier lemon meringue cake and the other a huge Rolo cake complete with brownie centre. We had unfortunately eaten so many free samples of cake, brownie, pancake, tarts, fudge, cheese, cheese and more cheese that neither of us could manage more than 4 or 5 bites but the cakes were dutifully brought home to Essex to be polished off the next day (along with a massive block of caramel fudge).

The Cake & Bake show 2015 was beautifully brilliant and I am already planning next year’s trip.

(Check out my Instagram for more pics!)

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